Many well-known hair dyes contain ingredients that isn't necessarily good for your hair – or you. Think ammonia, PPD, or hydrogen peroxide. Fortunately, natural hair dye also exists! But where can you find the best natural hair dye? In this article, we've listed a number of natural hair dye brands for you!
Why choose natural hair dye?
From readers of thegreenlist.nl We regularly get asked for tips on sustainable hair dyes. Many people would prefer not to use products with ingredients like ammonia, PPD, or hydrogen peroxide in their hair. While these do provide an intense colour, they are not only harsh on your hair – the environment also takes a hit. What's more, the potent stuff you rinse out after dyeing partly ends up in surface water, which isn't good news for aquatic life. Natural hair dye works differently: it's usually plant-based, contains milder ingredients, and is often vegan and cruelty-free. You can read more about the environmental impact of hair dye here.
List of sustainable hair dye
The brands we recommend below are often available in health food stores and eco-friendly online shops. There you can also get advice on which hair dye best suits your hair type or desired colour. Excited to get started yourself? We understand. Fortunately, more and more hairdressers are working with natural hair dyes. On the website Natural Hairdressers Do you have a current overview, or should I just ask my own hairdresser what's possible.

Davines
Davines is an Italian hair brand known not only for its luxurious salon feel but also for its sustainable vision. Founded in Parma, the brand works with many natural ingredients, often sourced from local and regenerative agriculture. Think of nourishing extracts from plants and herbs, combined with clever formulas that truly transform your hair. shine. Hair colours of Davines can't be bought for home use. You'll therefore often find the brand in (sustainable) salons.
Khadi
Khadi is a mega-popular brand if you're looking for natural hair dye based on plants and Ayurvedic herbs. The formulas are completely plant-based and contain no synthetic colourants, making it a great choice if you want to colour your hair in a gentler way. Think shades like blonde, brown and black, as well as warmer reddish colours. You mix the powder with warm water to a paste and then apply it to your hair. Let it sit for a while, rinse and you're done!
Beloved
Oliebe was founded more than fifty years ago by German Alexander Peitschmann. As a hairdresser, he wanted to work more sustainably and therefore developed his own natural products. The result is that Oliebe products are now used in numerous places! All products from Beloved The 100% range is plant-based. Think of ingredients such as berries, cocoa, chamomile, coffee, turmeric or walnut shells. Planning to give it a go at home? All you need to do is dilute the product with hot water and/or a dash of organic apple cider vinegar. Prefer to visit a hairdresser? Many natural hairdressers use Oliebe!
Logona
Logona has been around since 1978, then still under the name Lorien Goods Naturkosmetik, now we know it as Logona Naturkosmetik GmbH. The core values of this brand are respect for people, animals and the environment. All products by Logona consists of natural raw materials, such as vegetable oils and herbal extracts. Everything is sourced from organic farming and wild harvesting. This results in an extensive range, including natural hair dye! Additionally, the brand also sells numerous hair care products to give your dyed locks the attention they deserve.
ColourWell
Would you like to dye your grey locks? Then the hair dye from ColourWell Perhaps something for you! This dye is specially suitable for people with grey hair. The natural and plant-based hair dye ensures more vital hair, an intense colour, and long-lasting shine. And of particular importance: everything is produced in an environmentally friendly way. Do you want to give your chestnut brown or red hair extra special care? Then also get a natural shampoo straight away!
Rich Henna
Lush has of course been a well-known name in the world of natural skincare for years, and you're also well catered for when it comes to natural hair dyes. The henna from Lush It comes in handy blocks that you melt and mix yourself into a paste, which you then apply to your hair. The result is a warm, shiny colour and your hair immediately gets a nourishing boost.
Naturtint
At Naturtint, you've come to the right place for good natural hair dye. The founders of this brand developed a healthy, as natural as possible colouring in gel form. After numerous laboratory tests, the winning formula was found. This resulted in hair colours ranging from light blonde to brown and black. Have you neglected your hair a bit and not looked after it too well? Oops! But no problem, because at Naturtint You will also find all sorts of nourishing products for damaged hair. You can buy Naturtint, among other places, at Holland & Barrett.
Henna Brownies
HennaBrownies is a Dutch brand, conceived by Dianne te Mebel. This henna hair colour product is made from natural ingredients, including organic shea butter. In the webshop, you'll find many different colours, which can also be mixed together to create your own unique shade. So no, with henna you really can't just dye your hair red; much more is possible! Order something from the webshop of Henna Brownies, Then you get the henna mixture sent to your home in blocks. You can mix this yourself with warm water, so that it turns into a paste. And you can easily apply this to your own hair. Ideal!
Hair wonder
Hairwonder was established in 1985 with a clear goal: to develop products that restore, nourish, colour and make hair shine like never before. And they succeeded! For their products, they use, among other things, rosemary, chamomile, lemon balm and green tea. By coloring your hair with Hair wonder It not only gives a beautiful colour, but also good care and protects your own hair structure. This hair rinse lasts about six to eight weeks. Hairwonder is available from, among others, Holland & Barrett.
Getting started with natural hair dye
Hopefully, this article has helped you find a natural hair dye for your next hair colour. The great thing is: more sustainable hair dye is no longer a niche, there are more and more great options in so many colours and application forms. And there's even more choice, such as Herbatint, Sanotint, Radico, Tints of Nature and Cultivator's. Have you discovered any great brands that shouldn't be missing from this list? Let us know, and we'll happily add them!
Even more interesting green lists
- Also see: List of more environmentally friendly sunscreen brands.
- Also see: List of more environmentally friendly nail polishes.
- Also see: List of more environmentally friendly deodorants.
Photo credits: main image left: Enginakyurt (Pexels), other photos: Cottonbro (Pexels).



